I know what it feels like to have too much on your plate and not enough hours in the day. That's exactly why I started Assists VA — to give busy business owners and professionals like you a trusted pair of hands they can actually rely on.

With over 20 years of experience in customer service, admin support and project management, I've worked across a wide range of industries — supporting directors, managing teams and keeping fast-paced businesses running smoothly, particularly in and around London.

I'm not an agency. I'm not a platform. I'm one dedicated person — me, Shaheen — who becomes a genuine extension of your life and business. When you work with Assists VA, you always deal directly with me. No handovers, no strangers, no surprises.

As a mum of three, I understand better than most how demanding life can be. That's why I bring calm, clarity and consistency to everything I do — so you can focus on what matters most, knowing everything else is handled.

Whether you need help with your inbox, your calendar, travel, lifestyle management or personal admin — I'm here, I'm reliable, and I genuinely care about getting it right.

Why clients choose me

• London-based, working with clients across the UK and worldwide
• 20+ years of professional experience 
• One dedicated assistant — always me, never a stranger
• Complete confidentiality and discretion guaranteed
• Flexible support tailored around your life and business
• Proactive, organised and solutions-focused

"Most of my clients say the same thing — I should have done this a year ago."